Martin Heubel Martin Heubel is a strategy consultant based in London, UK. As a former Senior Manager at Amazon, he has led several FMCG categories and helped companies like Nestlé, PepsiCo, and Mars to successfully sell online. After five years at Amazon, Martin transitioned into his role as an independent consultant. His consultancy firm Consulterce works with clients across Europe & North America and provides tailored advice for brands seeking to elevate their Amazon margins to profitable levels.