I’ve worked in marketing for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, and competitors within different regions and establishing ways to develop a competitive advantage. Within SBD I plan and execute local market Ecommerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers.
Utilizing analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and Effectively contributes to SEO, PPC and CRO optimization.