Nils Zündorf is an Executive Director of factor-a part of Dept and has been an e-commerce consultant and specialist in the development and scaling of paid advertising measures for over ten years. His focus is on Sponsored Ads and the Amazon Demand Side Platform. He unites startup and corporate worlds, online and offline business, and new approaches and existing structures. With a focus on online marketing and customer touchpoints, he pursues the goal of maximising the return on every cent, regardless of the budget. As a business information systems specialist, he supports his projects with the appropriate technical frameworks and achieves demonstrably recurring successes for his clients. His passion is using marketing channels which allow the advertiser to continuously optimise and expand campaigns, such as Sponsored Ads and the Amazon Demand Side Platform.