My expertise comes from having started my own small business in affiliate marketing in May 2021 alongside a part-time 9-5 and looking after my (then) 3-year-old. Someone advised me to go on TikTok to promote my business at the time. I was shockingly bad at it at first, but stuck with it and started making some traction after researching, learning and honing my videos to suit the platform’s algorithm. After 6 months I started making consistent sales (some of them very high ticket – i.e. £1,500+). I realised I had cracked the whole ‘how to make money from TikTok’ conundrum and in September 2022 pivoted my business to show small business owners how to do the same thing.