Mark is a Data Strategist at Perpetua, partnering with leading brands, agencies and aggregators to transform their advertising strategy by spending less time on manual tasks and more time on growth and scale opportunities using the Perpetua platform. Before joining Perpetua, Mark has 4-years of experience in social media lead generation, having helped large brands in multiple industries scale their ad-spend across social media. Mark also worked closely with product design teams, successfully taking a retailer-level social media pilot to the official launch of a global automotive brand.