James Wakefield At WAKE, we demystify Amazon’s complexities with a clear, pragmatic strategy, cutting-edge analytics, and the most underutilised tool of all – effective merchandising. Our comprehensive team, encompassing strategy, content, operations and marketing, work collaboratively to elevate your brand presence and performance. The road to Amazon success may seem foggy, but with WAKE, you’ll journey from confusion to clarity, and from obscurity to profitability.