Christian Kelm Christian Otto Kelm, VP Product at AMALYZE AG, responsible for the strategic development of tools, is one of the experts for Amazon PPC and Amazon SEO in Germany. At the gaming accessories manufacturer Speedlink he built up Amazon as a channel, later he worked for the Amazon agency factor-a and the Amazon retailer KW Commerce. He is a book author and supports sellers and vendors in their dealings with Amazon – both in an advisory and operational capacity following the motto “Helping people help themselves”, because this is the only approach “Our data – Your decision” can work!