Carina McLeod Carina is a leading eCommerce strategist with over 20 years of experience, including 7 years at Amazon and the last decade growing brands through her agency, eCommerce Nurse. Her team of ex-Amazonians and digital experts supports brands across Amazon, TikTok Shop, social commerce, and D2C websites. With deep knowledge of the digital shelf, Carina helps businesses cut through complexity and make smart, scalable channel decisions bringing a practical, real-world perspective to where eCommerce investments really pay off.