With this talk I’d like to take to time to dive deep into Amazon Marketing Stream. This is a major feature that arrived in late 2022 and by the time this conference is on, it should have substantially changed the advertising landscape for those keen enough to be using it.
it has massive implications for the actual price you end up paying for ads, the impact and timing of those ads, your spend efficiency and allocation of budget. I will break these complex ideas down into easy to digest components that attendees will be able to fully grasp the importance of this shift.
