How to drive incremental sales on Amazon. We found the missing link!

All marketers face the same problem – which impact has my marketing campaign on my sales? How much would I’ve made without investing? And how much do I have to invest to reach my goals most efficiently? We not only developed a framework to measure the impact of advertising campaigns on Amazon but also a solution to optimise campaigns in realtime based on the IROAS (incremental return on ad spend) – Sounds too good to be true? Stay tuned!

 

Location: Date: March 13, 2020 Time: 2:55 pm - 15.20 = Nils Zündorf