TikTok Shop has become a serious revenue line for UK sellers, but it rewards a different set of behaviours to Amazon. This session gives you your strategic framework for successfully scaling on TikTok Shop from experience of scaling brands to 7 figures on the platform. You’ll learn the levers that move volume once you are live, principally the creator and affiliate programme, sampling, live shopping and paid amplification, and how these work together rather than in isolation. The session will also cover the common failure points, from underpricing to treating creators as a media buy rather than a managed programme.
