Full Funnel Advertising with Amazon DSP – How to compliment your existing advertising activity

In this talk, I will run through how and WHY Amazon DSP can be the advertising right tool for businesses selling on Amazon looking to capture new shoppers while retaining existing customers. Covering how DSP is able to reach shoppers at each unique stage of the ‘purchase funnel’ and unique opportunities that Amazon DSP offers brands with shopper targeting and messaging. I will highlight how Amazon DSP & Amazon Sponsored Ads work better together through the use of full funnel advertising, and share experiences on tactics that work and the most common pitfalls that brands should lookout for.

Location: Main Hall Date: October 18, 2024 Time: 10:25:00 - 10:50:00 David Bradley