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Too many Amazon sellers still follow the traditional formula: Sales minus Expenses equals Profit. That makes profit an afterthought, whatever scraps are left. The Profit First approach flips this thinking: Sales minus Profit equals Expenses. By taking profit out first, you force your business to run within its means. For Amazon sellers, this shift is […]

Weighted scoring for importance of each amazon listing component. How to optimise your listings for LLM readability and conversion in the new age of Cosmo/Rufus. How to use review data to transform your business and listings on amazon.

I’m sharing 6 actionable steps sellers can make today and benefit immediately. Including but not limited to: Sharing the PPC Product Launch Calculator which will help you calculate your daily PPC budget for a product launch or a re-launch. How to optimize your listings for Mobile traffic and where to find this info. I’ll be […]

As a business grows, they want to sell in more and more channels across the market. This includes online B2C, Marketplaces, retailers, wholesalers. This brings a certain set of challenges, and without some strategic planning it can you leave in the awkward situation. I will be going over the pressures this can put on stock, […]

Amazon Marketing Cloud is a powerful tool available to Amazon advertisers. Ella and Ruth will talk you through what it does and doesn’t do, and how we are using it to help advertisers of any scale get better results from their spend.

This panel discussion aims to equip Amazon Vendors with actionable insights and strategic foresight to navigate the evolving Amazon ecosystem and achieve success leading up to and beyond 2026. We will explore key trends, challenges, and opportunities impacting vendor operations, focusing on the future landscape of e-commerce and the specific dynamics of the Amazon platform.