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Too many Amazon sellers still follow the traditional formula: Sales minus Expenses equals Profit. That makes profit an afterthought, whatever scraps are left. The Profit First approach flips this thinking: Sales minus Profit equals Expenses. By taking profit out first, you force your business to run within its means. For Amazon sellers, this shift is […]

Getting your product to Page 1 on Amazon can transform your sales. But strong rankings don’t happen by chance. This presentation shares five practical strategies you can implement immediately to improve visibility and conversions. You’ll learn how Amazon’s search algorithm evaluates listings and what actions influence ranking the most. The session focuses on clear, real-world […]

Diversifying your revenue beyond Amazon isn’t about abandoning the marketplace; it is about reducing concentration risk and building a brand that can win in multiple places. When all of your growth runs through one platform, you are exposed to sudden changes in fees, ranking, competition and policy that can hit margin and momentum overnight. The […]

Amazon Ads often feels chaotic for sellers who depend only on Sponsored Products, where volatility and noisy short‑term data drive constant firefighting. It shows how fixed, last‑click attribution and limited reporting windows hide the real path‑to‑purchase across keywords, ASINs, and organic interactions. The session then introduces practical “campaign hygiene” techniques so brands can restructure Sponsored […]

Each year, Marketplace Pulse publishes its Amazon Marketplace Seller Report — one of the most comprehensive data-driven looks at the state of selling on Amazon. This talk walks through the key findings from this year’s report, covering trends shaping the seller landscape including competition dynamics, the growing influence of Chinese sellers, and how the marketplace […]

The way Amazon manages Vendor Central has fundamentally changed, but most vendors are still playing by outdated rules. In this keynote, Martin Heubel shares the latest Vendor Central developments and what they signal about Amazon’s future expectations of brands. Based on analysis from 250+ vendor negotiations across global enterprise brands, he uncovers consistent patterns in […]